Microsoft and ZIRCA expand Bing advertising partnership in India

Microsoft and Zirca Digital Solutions have expanded their current ad partnership. In addition to Display Ad Sales, Zirca will also act as Bing’s sales partner for search advertising sales in India. 1 out of every 7 searches in Asia happens on Bing. With a 6% share of search in India, Bing has grown by 70% in the last 2 years. Zirca’s strong network and understanding of the Indian market will enable Bing with the best advertising options carefully identified through the company’s talented campaign management and media planning professionals.

“Bing’s increasing popularity in India, especially among well-informed audiences, provides the perfect catalyst for marketers to engage with a large, diverse population,” said Grant Watts, Regional Director of APAC, Microsoft Search Advertising. “Zirca’s strong heritage in providing smart advertising and marketing solutions to brands with great strategic frameworks will support our mission of increasing our presence in the Indian market and deepening our relationships with customers in the country.”

“We’re extremely proud to exclusively represent Microsoft Bing in India. We have seen Bing gaining significant momentum and adoption among the Internet users in the country and a major uptake amongst brands for their domestic and international search marketing. In the last 6 months we have seen a significant 150% growth in wallet share,” said Neena Dasgupta, CEO, Zirca Digital Solutions. “This win fortifies our relationship with Microsoft, further demonstrating our expertise in bringing successful digital partnerships to India,” she added.

“We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of one of the world’s most innovative global search platforms. Additionally, it will also help us understand how search is powering next- generation technology solutions”, said Karan Kumar Gupta, Managing Director, Zirca.