I suspect that Jawbone UP sync app for Windows Phone is never coming...

Speaker and fitness tracker company Jawbone is reportedly in liquidation, according to an exclusive report from The Information.

The company, who is currently embroiled in litigation with Fitbit, never recovered from the dominance of the later company’s products in the segment, and reportedly folded due to financial pressures.

Existing users of their products can however still expect their devices to be serviced, with co-founder and chief executive Hosain Rahman reportedly starting a new company, Jawbone Health Hub. That company, according to The Information, will continue to service Jawbone’s various devices while working on “health-related hardware and software services.”

The situation is unlikely to have a big impact on Windows Phone users, due to the company’s support on the OS already being poor. Jawbone does, in fact, have an app in the Windows Store, but the app only uses sensorcore readings from the phone to add data to the online record, and can not sync with Jawbone’s UP fitness tracker.

The missing sync feature was promised two years ago and never delivered, unlike rival Fitbit, who has continued to improve on their app and deliver, if slowly, on their promises.

Read more about the rumoured demise of the company at The Information here (paywall.)