Google's Personalized Ads Inject €100B into EU Economy, Fueling Growth for SMBs and Publishers

On May 22, 2025, Google published a report revealing that personalized advertising contributes €100 billion annually to EU business sales, adds €25 billion to GDP, and supports 570,000 jobs. Small businesses and startups account for €80 billion of this revenue, while publishers earn double from personalized ads compared to contextual ones, generating approximately €10 billion.

The study, conducted by Implement Consulting Group and commissioned by Google, emphasizes the economic significance of personalized advertising in Europe. It also projects that by 2030, generative AI-powered personalized ads could create €250 billion in additional sales. This would support 1.4 million jobs, and contribute €60 billion to the EU’s GDP

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To sustain these benefits, the report advocates for a streamlined policy framework that balances innovation with consumer protection. It warns that restrictive regulations could hinder growth, particularly for small and medium-sized businesses. These businesses rely on personalized advertising to reach customers effectively. The findings underscore the role of personalized advertising in driving economic growth and competitiveness within the EU, highlighting the need for policies that support its continued development.