Electronic Arts’ recent free giveaway of The Sims 4 resulted in a staggering number of downloads.

In a report by Gamasutra, EA revealed that the recent promotion resulted in 7 million downloads of the base game. With the promotion being released close to the announcement of the game’s Island Living expansion, it was an obvious – but respectable – marketing push. It obviously succeeded.

The Sims 4™ Island Living: Official Reveal Trailer

With the title’s free period coinciding with a recent 55% year-over-year jump in the trend of purchasing DLC add-on content, EA expects the game to bring in revenue streams similar to free-to-play title Apex Legends.

With that said, can The Sims 4 bring in as much money as Apex? While the battle royale game has seen noticeable drop-offs in percentages, the title’s reliance on tiny micro purchases compared to The Sims 4’s medium-priced add-ons may result in a smaller profit margin.