Microsoft has signed a $400 million deal with NFL for various marketing activities. In fact, Microsoft is the “The Official Sideline Technology Sponsor of the NFL,” and the Surface is “the official tablet” of NFL. You could have even spotted Surface and Microsoft branding in sidelines during NFL games. Despite all these, a commentator was not aware of the fact that players were given a Surface Pro 2 devices to analyze their games instead of physical photos which they used all these years. The commentator mentioned it as “iPad like tool” when he was trying to mention Microsoft Surface. I guess Microsoft marketing team should better educate the people involved in NFL about Surface devices.
via: The Verge