LinkedIn now allows advertisers to target users with ads related to their professional interests

January 23, 2019

LinkedIn today announced that advertisers can now target members with relevant ads based on their professional interests. For example, if you have been sharing articles related to AI, advertisers with AI related products and services can now specifically target members like you. LinkedIn will support more than 200 professional interest categories.

With Interest Targeting you can:

  • Serve relevant ads and content that match a member’s professional interests. Interest targeting can help you shape brand perception with different professional audiences by associating your brand with the topics that they care about. For example, if you sell Cloud Computing services, you can target members interested in “cloud computing” and create a campaign with Sponsored Content ads that show how your solution is helping business do more with their data.
  • Deepen your influence with the buyer committee within your target accounts. Today, many of our customers use LinkedIn’s powerful account targeting to inform their Account-Based Marketing campaigns. Now you can kick it up a notch by using account targeting along with interest targeting to reach an audience of potential buyers who have already expressed, or are likely to express, an interest in the content that’s relevant to your business.
  • Reach those interested in pursuing a certificate program or that have added a digital certificate to their LinkedIn profile. You can also use a combination of degrees and interests to reach the audiences who would be a naturally fit for higher education programs.

This new Interest targeting feature will be available to all advertisers over the next week. You can learn more about this feature from the source link below.

Source: LinkedIn

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