Windows Phone improves slightly in Europe, but loses silver in Italy to iOS


Kantar has released their latest market share numbers for the 3 months ending in April 2014.

The numbers are generally positive for Windows Phone, showing a slight recovery from March’s set.

Overall Windows Phone held 8.4% of the European market, up from 6.9% last year, and also up slightly from March’s 8.1%.  These numbers may represent a baseline for the OS in absence of any major launches, and should improve with the release of the Nokia Lumia 630.

Windows Phone was also up sequentially in Germany, to 6.9%, UK to 9.5%, France to 10.1%, Spain to 4.6% and Japan to 1%.

In US Windows Phone held 4.7% of the market, down from 5.6% last year and 5.3% in March 2014.

I suspect the loss most felt however would be in Italy, where Windows Phone went down to 11.8% market share, down from 13.9% in March 2014, and which has allowed iOS to retake the second spot in Italy for the first time since August 2013.

See the full numbers after the break.



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