Sony has announced that they have reached 1 million PlayStation Now subscribers following the service’s recent price drop. 

Since the company sharply decreased the monthly cost of the video game streaming service, the service has seen an exponential growth. From 700,000 subscribers back in August, PlayStation has seen a 40+% growth up to 1,000,000.

The service has also been improved through the addition of new games and features. While PlayStation 3 titles are still exclusively streaming-only, certain PS4 titles are available for download.

Alongside the price cut, PlayStation also introduced the addition of exclusive PlayStation titles to the service. God of War, Infamous: Second Son, Uncharted 4 and more, PlayStation Now is actually worth a damn.

“PS Now has become even more attractive due to a global strategic price reduction and the addition of limited-time only popular game titles such as God of War,” said senior EVP and CFO Hiroki Totoki. “Since starting the service renewal, subscribers have steadily increased, and the total number of subscribers has already exceeded 1 million people as of this month.”

Sony Interactive Entertainment’s has revealed that PlayStation Now will be playing a pivotal role in the company’s strategy for the next generation. With the company partnering with Microsoft’s Azure platform for streaming, it should rival xCloud, especially if the 1 million PlayStation Now subscribers continues to grow.

“We are getting more confident with the service and we are really going to start to push it hard this year and in years to follow,” Ryan said.

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