Google Play's Recommended My Lovely Planet Lets Gamers Plant Trees in Real-World - Know More Here

On May 13, 2025, Google Play’s #WeArePlay campaign spotlighted the game “My Lovely Planet.” This mobile game by Imagine Games transforms gameplay into environmental action. Founded by Clément, inspired by his NGO work in Madagascar, the game allows players to plant virtual trees, resulting in real-world reforestation efforts. To date, players have contributed to planting over 360,000 trees through partnerships with NGOs like Graines de Vie in Madagascar, Kenya, and France.

Also read: Google’s $75M AI Futures Fund Wants Public Interest Tech to Have Its Moment

My Lovely Planet also features a match-3 style gameplay, ensuring entertainment while promoting ecological impact. Beyond tree planting, it supports ocean-cleaning, bee-protection, and drone-led reforestation projects. In France, drones have dispersed over a million specially-coated seeds to restore areas affected by environmental degradation.

Google Play serves as the primary distribution platform, accounting for approximately 70% of the game’s downloads. Its tools have facilitated the game’s rapid scaling and global reach.

Looking ahead, Imagine Games plans to integrate an eco-friendly cryptocurrency, My Lovely Coin, into the game, aiming to build the world’s largest gaming community dedicated to environmental preservation.

In other gaming headlines, Infuse Studio’s Spirit of the North 2 is now available for Xbox users. You can read more about it here.