Microsoft brand grows from strength to strength but still lags other tech giants

Interbrand has posted the results of their annual brand survey, and once again the results are good news for Microsoft, with a 16%  increase in brand value to $92.715 billion.

As can be seen from the graph above, there has been a steady increase in Microsoft’s brand value since Satya Nadella took over in 2014.

Interbrand credit Microsoft’s strength to the clarity of their mission, their responsiveness to the market and their relevance to the problems of consumers they want to solve.

Despite Microsoft’s good performance, the company has slipped to the 4th spot, down one from last year, as Amazon continued to race up the charts with a massive 56% growth on value, consistent with the company’s trillion dollar valuation.

Microsoft chief marketing officer credited Microsoft’s success to making empowerment the company’s “north star” for the last 4 years. He expected Microsoft to work harder at making the company known to their users, and help spread how customers use their technology and products.

Microsoft expects to invest more in the brand in the future.

See the full report here.