At Ignite conference last year, Microsoft announced a strategic partnership with Adobe that will enable businesses to strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365. At Adobe Summit today, Microsoft and Adobe will announce availability of their first set of joint solutions built on this partnership that are designed to help enterprises transform their customer experiences. These new solutions will help businesses align sales and marketing, and create compelling, personalized and consistent experiences for their customers.
- The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
- Adobe Analytics plus Microsoft Power BI offers increased insights across the enter Brands are able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.
- Adobe Experience Manager Sites Managed Service, is now available on Microsoft Azure, letting companies deliver personalized web experiences faster and more efficiently no matter where their customers are. Brands can manage their web content across any screen within Adobe Experience Manager with lower management and resource costs.
“Today’s customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors,” said Abhay Parasnis, executive vice president and CTO, Adobe. “Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points.”
“We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence,” said Scott Guthrie, executive vice president, Microsoft. “Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth.”