At Ignite conference today, Microsoft announced a strategic partnership with Adobe that will enable businesses to strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365.
“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”
As part of this partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. In return, Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition, giving customers a powerful, comprehensive marketing service for their business applications.
Microsoft and Adobe are also working on data integrations to ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications, leveraging artificial intelligence, machine learning and advance analytics.
Customers will be able to use these integrations across Adobe and Microsoft solutions to create new data-driven sales and marketing capabilities. The underlying data models will be extensible to enterprise customers, as well as third-party developers and partners, which will foster innovation and development across a shared ecosystem.
These two companies will also jointly work with other companies to help them implement the integrated solutions.