Kantar shows steady gains for Windows Phone in Europe, but bad news in USA, Japan and China: Updated with correct EU5 numbers

image

The latest Kantar numbers for the 3 months ending June 2015 have been posted (ie Q2 2015).

They show Windows Phone has made further market share gains in UK, now 11.3% of the market there, but suffered a setback in France, where Windows phone has been doing well recently, dropping below 10% again to 8.7%. In Italy however things are on the up, with Windows Phone once again hitting 14.2% share. In Germany Windows Phone also made good gains, now up to 10.5%.

Spain has never been Windows Phone’s strong point, and the OS dropped there once again to only 3% market share, though up slightly from the May numbers of 2.4%.

In USA Windows Phone was down to 3%, though oddly this was up YoY. China is similarly dire, with 0.5% market share, down from 1.2% last year and 1% last month. In Australia Windows Phone was up YoY and sequentially to 6.4%, while it dropped even further to 0.0% from 0.1% in Japan last month.

Kantar appears to have made a mistake with their EU5 numbers, which are not consistent with earlier reports.

Update: Kantar has updated their report with the correct EU5 numbers, which read as pretty good news for the OS, which is now once again at the 10% mark.

kantar

Last month’s numbers can be seen here.image

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.

Related
Comments