Google is making it easier to book appointments from the search results page

Google is now making it much easier to book an appointment for your gym or favourite hair salon.
The search engine is adding an optional bookings button that service providers can integrate into their results page from the Google Business dashboard.
This will allow businesses which already offer booking services to integrate their booking provider directly into Google and let customers choose their services right from the search results page. It’s more convenient and removes the friction between the service provider and their prospective customer much like the Pay with Google service which was itself announced a little earlier today.
It’s worth noting that Microsoft also has a service as a bookings provider with Outlook 365’s Bookings, this lets businesses carry out their bookings through Microsoft’s own custom designed page. While Google currently does not support Outlook bookings, one hopes that this is one area the two tech firms can collaborate on.

This service will be rolling out in the US over the next few days, and worldwide in some unspecified timeline (read: soon).