Apple’s iPhones have been climbing in price over the past few years, though they’ve finally hit their sales peak. This isn’t anything Apple — or tech watchers with half a brain didn’t see coming. Apple couldn’t sell infinite iPhones for every year long because at some point everyone what wanted an iPhone was going to own an iPhone. Now the firm is moving to software and working on extracting more revenue from users it already has. A report from Thinkum’s Joshua Fruhlinger (via Macrumors) shows that the firm’s job listings reflect this new strategy.
Apple’s iPhone updates for this and next year are predicted to be iterative with most of the noticeable innovation coming in the software. The firm is also rumored to be overhauling iOS to support iPads better and bringing iOS apps to the Macboook.
On the services side, the firm has been working on Apple Music and plans to launch a new subscription news service later this year.
Unlike previous years, Apple’s best changes won’t be its hardware, it’ll be software and this is just more evidence to add to the pile.