We often hear about the Windows Phone app problem, but according to data collected by Statistic Brain there is one area which Windows Phone is pretty good at – earing money for developers.
|Smartphone App Statistics||iPhone||Android||Blackberry||Windows|
|Total app downloads||27,000,000,000||29,000,000,000||2,400,000,000||4,100,000,000|
|Percent of app users who have never paid more than $1 for an app||45 %||62 %||63 %||58 %|
|Average number of downloaded apps per phone||88||68||49||57|
|Total number of apps in store||905,000||850,000||130,000||220,000|
|Total app store revenue in 2013||$6,400,000,000||$1,200,000,000||$550,000,000||$950,000,000|
According to their data Android is the clear leader in downloads, as expected, but iOS is far ahead in terms of revenue, with $6.4 billion earned in 2013.
In contrast Android only earned $1.2 billion, despite 29 billion downloads.
Interesting Windows Phone, with 4.1 billion downloads, was able to generate $0.95 billion in revenue, meaning Windows Phone developers earn on average $0.23 per download, vs only $0.04 per download on Android. On iOS the number is closer to $0.24 per download.
With its more iOS-like profile Windows Phone would not have to grow much further to make it a clear target for developers looking to getting paid for their efforts.
See the stats at Statistic Brain here.