We often hear about the Windows Phone app problem, but according to data collected by Statistic Brain there is one area which Windows Phone is pretty good at – earing money for developers.
Smartphone App Statistics | iPhone | Android | Blackberry | Windows |
Total app downloads | 27,000,000,000 | 29,000,000,000 | 2,400,000,000 | 4,100,000,000 |
Percent of app users who have never paid more than $1 for an app | 45 % | 62 % | 63 % | 58 % |
Average number of downloaded apps per phone | 88 | 68 | 49 | 57 |
Total number of apps in store | 905,000 | 850,000 | 130,000 | 220,000 |
Total app store revenue in 2013 | $6,400,000,000 | $1,200,000,000 | $550,000,000 | $950,000,000 |
According to their data Android is the clear leader in downloads, as expected, but iOS is far ahead in terms of revenue, with $6.4 billion earned in 2013.
In contrast Android only earned $1.2 billion, despite 29 billion downloads.
Interesting Windows Phone, with 4.1 billion downloads, was able to generate $0.95 billion in revenue, meaning Windows Phone developers earn on average $0.23 per download, vs only $0.04 per download on Android. On iOS the number is closer to $0.24 per download.
With its more iOS-like profile Windows Phone would not have to grow much further to make it a clear target for developers looking to getting paid for their efforts.
See the stats at Statistic Brain here.