The ZTE Axon V design concept takes notch hatred to a new level

2 min. read

Published on March 17, 2019

published on March 17, 2019

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We have seen some amazingly creative solutions to having a full-face screen on a smartphone while still having front-facing cameras. These included pop-up cameras as pioneered by Vivo, sliders, phones with screens at the back and even phones with no front-facing cameras at all.

ZTE’s official design concept for a notchless phone, however, takes things to a slightly ridiculous next level, by inverting the notch into a rather pronounced bump.

The bump houses a pair of front-facing cameras and lets the phone show off its gigantic 6.8 inch screen.

ZTE submitted the design to the IF World Design Guide 2019 where they wrote:

AXON V is an entertainment-focused smartphone by ZTE. In accordance with the design insight of “Content priority”, the AXON V integrates a 6.8-inch 21:9 full-display screen and 3D structured camera in a unique way to build its iconic asymmetrical face. The result is a longer 21:9 OLED screen, which improves the content display experience on the single screen as well as enhancing the handheld feeling through the longer body length. Also it has broader internal space for higher battery volume so that it can provide exclusive experience in term of games and videos.

I’ll go on record and say I would prefer a notch over the odd protrusion, but I could be convinced if ZTE were to add a jog dial like Sony phones of old.