Survey finds Chinese Nokia users least likely to want a Samsung Galaxy S4, iPhone owners most likely


A Survey of 3000 Chinese phone users found 52.4% of iPhone owners wanted to own a Samsung Galaxy S4, the highest number for those who do not already own a Samsung smartphone.

Interestingly for Nokia the number is much lower, and the lowest of the mainstream brands, at 40.7%.

From the mainstream brands, Nokia owners were also the most likely not to want Samsung products, at 30.8%, showing that there existed a certain brand affinity amongst Nokia owners which could not be swayed even by the most outlandish specs.

Read the full report at Trendforce here.