Sign In with Apple is an another example of Apple’s App Store monopoly

June 4, 2019

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Apple yesterday announced ‘Sign in with Apple’, a new, private way to quickly sign into apps and websites. Instead of using Facebook or Google login, Sign In with Apple will allow you to use your existing Apple ID to quickly login using Face ID or Touch ID. Even in cases where app developers choose to ask for a name and email address, users can keep their email address private and share a unique random email address instead. In order to protect user privacy, Apple mentioned that it will not use Sign In with Apple to profile users or their activity in apps.

All the above is great, Apple is offering a privacy focused online authentication system. Here’s the catch, Sign In with Apple will be required as an option for users in apps that support third-party sign-in when it is commercially available later this year. If you have an app or game with Facebook or Google login in Apple Store, you have to update your app/game with this new Sign in with Apple feature. Otherwise, Apple will reject your app/game during App Store review process. Due to App Store monopoly, Apple is now forcing developers to use its services. In the future, I won’t be surprised if Apple forces developers to promote its other services like Apple Maps, Apple Music and Apple Pay.

Sign In with Apple will be available for beta testing this summer.

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