See how a Bulgarian carrier is selling the Lumia 950 XL (video)

YouTube player

In some parts of Eastern Europe Windows Phones have a relatively high market share, meaning carriers have no problem marketing the handsets directly to consumers.

In the above ad we have Bulgarian carrier Vivacom promoting Microsoft’s new flagships as something the young boy is clearly hinting at rather persistently, with the tag line which roughly translates into  “This christmas, say clearly/exactly when you want – the new Lumias with windows 10...”

Setting up Microsoft’s rather expensive new handsets as as extremely desirable seems to me to be a good marketing strategy for the premium devices.  Do our readers agree?