Samsung Rebrands All Its PC Lineup With Ativ Branding, Announces Two New Ativ Books

RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–Samsung Electronics America, Inc. today announced it will expand the ATIV brand to include all of its Windows® based PCs. ATIV, previously the brand for the company’s Windows based convertible PC devices, now unites all of Samsung’s Windows devices under one cohesive brand, representing the convergence of PC and mobile technologies. The new product names under the ATIV brand will provide customers an easy way to understand the product segments across Samsung’s PC portfolio. Samsung ATIV will also offer users a consistent and seamless computing experience across Samsung’s diverse PC line.

“Samsung has been the fastest growing PC brand for the past three years¹, in part because of our commitment to developing solutions that meet and exceed the ever-evolving needs of our customers,” said Mike Abary, senior vice president of consumer IT product marketing at Samsung Electronics America. “Our expanded ATIV brand and the introduction of solutions like SideSync create the necessary synergy between our mobile and PC lines to create real ease of use for consumers. These synergies enable us to maintain our momentum and continue to offer our customers innovations that enhance the way they live and work.”

ATIV Brand Expansion

The unification of all Samsung Windows PC products under the ATIV brand represents Samsung’s commitment to grow as a global leader in the PC space, as well as its dedication to extending mobile innovation and user experiences across all devices by integrating PCs into the mobile division.

Current products will be rolled out with new names under the ATIV brand beginning today. More details on the existing and new product names are included below.

Flexibility and Convenience Across Devices

Samsung customers will now enjoy a completely integrated experience across their smartphones, tablets and PCs, thanks to SideSync technology, the first of several new ATIV features that will be introduced this year. This new technology enables users to seamlessly switch from working on their PC to their Android-based Samsung smartphone by simply connecting the two devices via a USB cable. When connected, users can respond to a text on a mobile phone from their PC keyboard; view maps, photos and multimedia from their phone on their PC screen; make edits to files on their phone via their ATIV PC; and even drag and drop files from one unit to another. The result is a more seamless experience, fewer interruptions to work and everyday life, and the ability to utilize the best features of both devices.

SideSync is compatible with all ATIV notebooks, laptops, tablet devices and All in One PCs with Windows 8 (32/64 bit), and currently supports Samsung Android-based devices. It will be pre-loaded as a desktop app on all Windows 8 ATIV models.

New Samsung ATIV Books

In addition to renaming its existing products, Samsung today introduced two ATIV Book models, ATIV Book 5 and ATIV Book 6, which mark the continued expansion of its best-in-class PC business.

Samsung ATIV Book 5

Designed for speed and mobility, the Samsung ATIV Book 5 represents the next generation of Samsung Ultrabooks. With 24GB of ExpressCache³, users enjoy rapid boot up and load times, enabling them to access their favorite apps and programs on the vibrant 14-inch touchscreen nearly instantly. The powerful processor perfectly balances work and play, allowing consumers to easily crunch numbers in spreadsheets, produce impressive presentations and more. Weighing just 4.19 pounds and measuring less than an inch thick, users won’t think twice about taking the Samsung ATIV Book 5 on-the-go, while the sleek design will make them proud to show it off everywhere from the coffee shop to the airport.

Samsung ATIV Book 6

The Samsung ATIV Book 6 offers the ultimate computing experience without sacrificing mobility. This elegant touch-enabled laptop is packed with a top-of-the-line Intel® Core™ i7 processor, empowering users to tackle the most demanding jobs with greater efficiency. Rich graphics and a 15.6-inch full HD touchscreen make the Samsung ATIV Book 6 an ideal device for content creation and multimedia from developing presentations to watching videos. Enhanced performance provided by Samsung’s exclusive RAMAccelerator technology makes ATIV Book 6’s 8GB of RAM² work up to 1.5 times harder than traditional memory.

Both the Samsung ATIV Book 5 and ATIV Book 6 come equipped with preinstalled SideSync technology and are currently available for preorder starting at $899.99 and $1199.99, respectively.

Details on the existing and new Samsung PC product names are below.