Samsung promises to half power consumption, double life span of new AMOLED screens

Samsung is fighting back against against recent perception that AMOLED’s advantages are not all they were cracked up to be.  Apple’s new so-called ‘retina’ display has been compared favourably with Samsung’s new Super-AMOLED screens, and HTC is said to be planning to move to Sony’s S-TFT LCD screens for their new handsets, which are supposed to be indistinguishable from the existing AMOLED displays.

Samsung has promised their new AMOLED displays, slated for 2011, will half the already low power consumption of the screens, resulting in much brighter screens at the same power, or much lower power at the same brightness.

Additionally the screens, produced at Samsung’s  new Generation 5.5 facility, will have a life span increased from 50.000 hours to 100.000 hours, resulting in a life span of more than 9 years at a typical 3 hours usage per day.

The new facility will also overcome screen size limitations of current manufacturing procedures, resulting in cheaper, larger displays and of course increased volume of production, possibly opening the doors for affordable OLED TVs.

Samsung Mobile 5.5 gen production line should be ready first quarter 2011 and mass production ready in July 2011.

Read more about Samsung’s new technology at OLED-Display.net here.

Via Boygeniusreport.com