Samsung CEO finds demand for Windows-based products “lacklustre”


Samsung’s co-CEO and Mobile Chief J.K. Shin spoke to Wall Street Journal in the wake of the Samsung Galaxy S 4 launch and did not have much good to say about Windows Phone and Windows tablets.

When asked by the Wall Street Journal: “What about your relationship with Microsoft? Has it changed after Nokia began to work more closely with Microsoft on Windows devices?” he said:

Mr. Shin: Smartphones and tablets based on Microsoft’s Windows operating system aren’t selling very well. There is a preference in the market for Android. In Europe, we’re also seeing lackluster demand for Windows-based products.

In contrast he when asked about Android and Google he said:

We like Android and we plan to continue our good relations with Google

Lastly when asked about investing in  Bada and Tizen he said:

We are in the process of merging Bada with Tizen. You will likely see the first smartphone using Tizen from Samsung in the third quarter of this year.

Our strategy has always been to work with multiple operating software companies. There are different needs from our customers and the market for third-party OS [operating system].

While there is no doubt when looking at their balance sheets Android has resulted in the biggest return for the Korean company,  it is also clear that they have not put much support or effort behind their Windows Phone products either.  Despite their support for multiple mobile operating systems, given their expressed attitude I don’t expect we will see much good coming from Samsung for some time.


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