Publicis and Microsoft today announced a partnership to combine their robust marketing and data capabilities with Microsoft Azure and the Cortana Intelligence Suite to help enterprise businesses leverage the power of online and offline data.
“Microsoft is pleased to partner with Publicis Groupe to create a new class of AI capabilities to help clients succeed in their own marketing transformations. Together, we want to bring the power of artificial intelligence to help brands create new customer experiences and transform digital operations. Our new partnership harnesses the power of predictive analytics, deep learning and natural user interfaces with the scale and security of our enterprise cloud,” said Joseph Sirosh, corporate vice president, data group at Microsoft.
Publicis COSMOS is a new class of Cognitive Marketing Intelligence for Big Data powered by artificial intelligence/machine learning algorithms and that learn instantly from your online and offline data, structured and unstructured information as the consumers interacts with the brand across omni-channel, while at the same time reasons, anticipates and activates the customer journey, real-time interests, cross-device habits, emotions and prescribe timely, relevant brand experience across all marketing channels. Businesses can now access a new class of Platform-as-a-Service with the expanded launch of COSMOS A.I., through the Azure Marketplace.
“Our clients recognize that their marketing and business programs can only be effective if they leverage technology and data to become deeply relevant with empowered and highly mobile people. Our partnership with Microsoft is an example of how we combine our unique assets and services with their cutting-edge cloud and AI technology to help transform our Clients business in powerful new ways,” said Rishad Tobaccowala, Chief Strategy and Growth Officer and member of Directoire+, Publicis Groupe.
“By investing in partners who are leading the industry, we are further able to create a new breed of cognitive marketing intelligence,” Samih Fadli, chief intelligence officer, SapientRazorfish. “We are thrilled about this alliance with Microsoft, as we together help our clients predict the needs of their customers to ultimately open new streams of revenue.”