All the innovation of the Nokia Lumia 1020 would have been worth nothing if the camera did not have a kick-ass camera application like Nokia Pro Camera, which impressed many more than the 41 megapixel sensor behind it.
The team behind the software is Swedish company Scalado, who was purchased a year ago by Nokia and who has technology which is in use with a billion camera phones by man OEMs all over the world.
The spoke to Nokia Conversations about the purchase and how they have been getting on being part of the 100,000 large family which is Nokia.
They revealed that they started working on apps for Windows Phone even before the purchase was finalized in June 2012, even thought 95% of their small team had never used a Windows Phone.
Their first project was Nokia Smart Shoot, then Photo beamer, and they went on to enhance Creative Suite and create Nokia Smart Camera, with their work culminating in the amazing Nokia Pro Camera.
It is clear the 70 strong team has been responsible for much of the rapid-fire software camera innovation we have seen at Nokia, adding some much needed dynamism to the company.
They note being part of Nokia meant they finally had the creative control and means to do what they wanted and make their visions come true. This contrasted with only doing bits of the camera interface, such as the rewind feature of the Blackberry 10 camera.
Sami Niemi, one of the co-founders of Scalado, called the purchase of his company of his company “one of the most successful integrations”, noting that Finnish and Swedish cultures were already very similar, and that the shift to Windows Phone has created “a real challenger mentality where we have such passion to achieve our dreams” within Nokia.
Do our readers agree that the Scalado purchase may have been one of Nokia’s smartest acquisitions yet? Let us know below.
Via Nokia Conversations.