Microsoft unveils latest retail tech solutions at NRF 2017

At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers.

Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store.

Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During the pilot program, they saw an increase in repeat usage of SKIP from guests as well as an increase in average trips to the store and basket size.

Read about more such solutions here.