Nokia Windows Phones win PCMag’s End-user Business Choice Award 2013


Windows Phones have always scored well when it comes to customer satisfaction, and a new survey published by PCMag finds this satisfaction also carries over into the work place, with business users who use Windows Phones as their primary work phone being much more satisfied with them than Galaxy, iPhone or Blackberry users.

PCMag notes:

Nokia had the highest ratings in every end-user satisfaction measure in which it had sufficient responses in our survey. It’s the clear winner of the end-user Business Choice Award for smartphones. The company received average ratings of 9.0 or higher for satisfaction with several business-related tasks including email, messaging, calendars and scheduling, and voice communications, which undoubtedly contributed to its 9.0 rating for likelihood to recommend.

Unfortunately they survey revealed another issue which we have seen come up quite frequently – the need to send Nokia phones in for repair, with PCMag writing:

Nokia’s only weakness was that 14 percent of units needed repairs within the last year, the second-highest repair rate behind BlackBerry (17%) and tied with HTCs running Android. But that didn’t hurt Nokia’s satisfaction with reliability rating.

Windows Phone had a net promoter score of 65%, while poor Blackberry had a score of –23%, which may explain why Windows Phones appear to be on a tear to replace Blackberrys in enterprise.


See the full breakdown of the scores after the break.


The survey is conducted by inviting PCMag readers via email to take part in a wide-ranging questionnaire which covers areas as diverse as laptops to printers to routers, and is administered by Equation Research, which also performs the data collection. Questions with less than 50 respondents per item are not analysed due to too small sample size for statistically valid results.

Read more at PCMag here.

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