My Phone now in open beta – no invite needed

myphone My Phone, the Windows Mobile cloud backup service has now entered open beta.  This means anyone can now try out the service without getting one of the rare invites that were needed previously.

My Phone performs a daily backup of your phone’s address book, SMS messages, appointments, tasks, photos, videos, music and even documents with up to 200MB of content. The content can later be accessed online or be used to restore your data if you lost or hard reset your phone. Eventually the service will also allow changing phone settings such as wall paper and ring tones from the web page, rather than having to dig into the device yourself.

Microsoft however says that this was just the start. “Over time you’ll see us increasingly integrate My Phone with other Windows Live services such as Windows Live photos, contacts, calendar and other types of services” says Todd Brix, Microsoft’s Senior Director of Mobile Services. “We’ll end up integrating more and more of these.”

Brix also told APC that My Phone would be woven into Windows 7, most likely as one of the options on the Device Stage when a Windows Mobile phone is connected to the PC. “It’s part of our strategy to integrate Windows Live services with Windows 7, and My Phone is one of those services”.

Read the full APC article here and access the My Phone service here.