My Phone performs a daily backup of your phoneâ€™s address book, SMS messages, appointments, tasks, photos, videos, music and even documents with up to 200MB of content. The content can later be accessed online or be used to restore your data if you lost or hard reset your phone. Eventually the service will also allow changing phone settings such as wall paper and ring tones from the web page, rather than having to dig into the device yourself.
Microsoft however says that this was just the start. â€œOver time you’ll see us increasingly integrate My Phone with other Windows Live services such as Windows Live photos, contacts, calendar and other types of servicesâ€ says Todd Brix, Microsoft’s Senior Director of Mobile Services. â€œWe’ll end up integrating more and more of these.â€
Brix also told APC that My Phone would be woven into Windows 7, most likely as one of the options on the Device Stage when a Windows Mobile phone is connected to the PC. â€œIt’s part of our strategy to integrate Windows Live services with Windows 7, and My Phone is one of those servicesâ€.