MoVend and Nokia try and fix Windows Phone 7 In-app payment situation

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Windows Phone 7 does not have a real in-app payment solution.  Even in the few instances where it is available, it has been limited to Xbox Live titles, which are obviously not available to regular developers.

Microsoft does however allow 3rd party in-app payment solutions to exist in Marketplace, and one such solution is cross-platform payments solutions app provider MoVend.

MoVend provides in-app payments solutions that allows developers to activate multiple payments on Android, Windows Phone and Blackberry platforms, using just a single SDK library. Typically, developers who want to enable multiple local payments will need to integrate a lot of different SDKs provided by the different payment gateways, but MoVend streamlines this process by aggregating all these payment channels into one.

They do provide a WP7 SDK, but so far uptake has been poor. Now Microsoft has paired up with Nokia to promote the service.

Developers in in Singapore, Malaysia and Indonesia stand to win $2000 worth of Nokia Lumia handsets for downloading and integrating the solution into their apps and then submitting the XAP file via MoVend’s online dashboard. Apps submitted will be judged by a panel from Nokia and MoVend based on Design (25%), Usability (50%) and Creativity (25%).

“We are getting really good uptake with the latest Windows Phone 7 phones that are launched in recent months. We want to encourage more developers to develop WP7 apps with MoVend as it will benefit both the users (to have more quality apps) and developers (who can monetize through IAP on the platform). Some of the apps that are launched recently with us are doing really well… and we want to help developers in this region do the same,” said Stream Media CEO Chua Zi Yong.

The contest is open from the  2 April – 15 May and judging will conclude on the 23 May 2012.

Read more about the contest at here.


More about the topics: developers, in-app purchasing, windows phone 7.5