Update: Microsoft officially announced this promotion on September 14.
For years people have bemoaned the stereotype that gamers just sit at home and drink Mountain Dew and eat Doritos. It’s a fairly inaccurate portrayal of your typical gamer, but that hasn’t stopped companies from trying to capitalize on it with promotions and marketing. In addition to Taco Bell’s Xbox One X promotion going on right now, it looks like that Mountain Dew and Doritos have entered the fold.
As seen on Reddit, an image containing Mountain Dew and Doritos next to an Xbox One X appears to be a promotion for a contest to win the console. Or at least win something Xbox related every 60 seconds. The picture states “check back on 9/25/2017 to bank points for a chance to win an Xbox One X.” Every specially-marked bottle of Mountain Dew and bag of Doritos will have a certain number of points assigned to it with product codes. These can then be used to bid on an Xbox One X for a chance to win one or to score “other prizes” which are not disclosed. It is unclear if this promotion only runs in the United States.
If you want a guaranteed shot at an Xbox One X, your best bet is to just buy one when preorders open up again.