Microsoft continues to eat into Google’s search market share in USA, with 32.1% of searches in USA being made on Bing, up from 28% last year (Google is down from 68.2 to 64.8%).
Cortana in Windows 10 has been part of Microsoft’s strategy for success, but one of Microsoft’s secret weapons is that they power searches on Siri on iOS also.
According to Kantar’s close look at searches being made on iPhones, 63% of Siri searches resulted in a Bing search. The next largest category was Maps/Location at 29% of searches.
The precise data was captured from almost 70,000 Siri connections collected via a proxy from 3,000 US Kantar panalists and gives us one of the best looks of how people actually use Siri.
These deals give Microsoft access to a much larger segment of the mobile search market than just the 3% that Windows Phone users in USA offers, and the significant volume should mean results should improve for all, whether they use Bing on iOS, Android or Windows Phone.