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Around the middle of February, Microsoft filed a trademark for a service called ‘Mixplay’ with the United States Patent and Trademark Office. While its name indicates that it could be related to Mixer in some capacity, its trademark listing offers a better understanding of what Microsoft may be planning (via Windows Central).
“Computer software, namely, digital content assets in the nature of files and applications that allow users to personalize content and games to play, download, share, and exchange; computer software for creating, viewing, publishing, producing, broadcasting, and playing animation, video, sound, and graphics; computer software for use as a tool for personalizing, designing, and updating text and animation; video game software.
Software-as-a-service (SaaS) that allows users to personalize content and games to play, download, share, and exchange; software-as-a-service (SaaS) that allows users to create, view, publish, produce, broadcast, and play animation, video, sound, and graphics; software-as-a-service (SaaS) for personalizing, designing, and updating text and animation; software-as-a-service for playing video games.”
Given what the listing covers, it is possible that it could be for a new video editing software in lieu of Upload Studio. Both paragraphs appertain to creating and editing software in some form, whether that’s through updating text and animation or personalizing and designing content altogether.
Since it does have ‘Mix’ in its name, this could also just be a smaller feature that Microsoft plans to integrate into Mixer specifically. Of course any of its potential uses are speculation at this point as the company has yet to announce any official plans, and trademarks do not always materialize into final products for consumers.
What do you think Mixplay could be? Let us know in the comments.