Just a week ago Microsoft filed a trademark for a service called FastStart. It’s unclear what this will end up becoming, but its filing indicates that it relates to “providing online video games.” Leakster WalkingCat discovered the trademark and posted the link to the trademark application on Twitter.
The trademark specifically categorizes it under “Goods and Services: Entertainment services, namely, providing online video games.” In its classification information, it files it under class 41, which reads: “Education; providing of training; entertainment; sporting and cultural activities. – Education; providing of training; entertainment; sporting and cultural activities.”
These two statements don’t appear to have a lot in common other than mentioning “entertainment,” but as Microsoft’s Mixplay trademark shows us, the Goods and Services category is what really matters when attempting to ascertain what was just trademarked.
We found out what Mix Play was recently, so we could be seeing FastStart show up in some way at E3. Let us know what you think this trademark is referring to in the comments below.