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Microsoft today announced that it won’t be presenting at CES from this year. Microsoft has a long tradition of having big presence at Consumer Electronics show. Bill Gates, Microsoft Chairman had a tradition of pre-show keynote at CES every year until he left his full time job at Microsoft. Steve Ballmer continues Bill’s tradition for past couple of years. Now since Microsoft has decided to pull out of CES, we should wait till next year to see what Microsoft will be doing for showcasing its products and annoucements.
From Microsoft’s blog post,
After thinking about questions like these, we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.
As we look at all of the new ways we tell our consumer stories – from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores – it feels like the right time to make this transition.
Read more on it here.