Microsoft Talks About Bing Homepage Quiz, Weekly News Quiz, and Other New Experiences

Back in May, the Microsoft Bing team introduced a homepage quiz. When you visit Bing.com, you’ll see a Q-like icon and when you hover over it, the first question about the image of the day appears. You can select an answer and find out whether you guessed correctly.

Complete the three-question quiz, and you’ll get a score you can share on your fave social media site—or you can keep going with the quiz fun by taking quizzes from previous days.

A month after launching the feature, Microsoft saw a 65 percent increase in engagement on the home page. Another addition you may have noticed over the past few months is the weekly news quiz on the homepage carousel.

That’s when you can test your news smarts and see how closely you’ve been following events during the week. On average, more than 80 percent of users who start the quiz finish all seven questions, which tells us that users like to keep up with current trends.

Bing Rewards members can take a three-question quiz while earning credits on topics ranging from seasonal themes and holiday fare to historical and pop culture events twice a week. The Bing team is betting on the quiz format as the means of driving deeper exploration and serendipitous discovery.

Another new feature that Microsoft recently added to Bing is Polls. It enables users and fans a chance to weigh in on current events and trending topics.

For example, the killing of Harambe, a gorilla at the Cincinnati Zoo, after a child fell into his enclosure, drove impassioned debates, online and off—and resulted in one of our most-engaging polls to date. We’ve also used polls to get a read on what our users were getting mom for Mother’s Day—and whether they spent more on her than dad when Father’s Day rolled around.

Do you visit the Bing home page every day? Have you tried any of the above experiences? Let us know in the comments.