Microsoft Surface gains Windows 8 market share, should OEMs be worried?


Adduplex have given us a glimpse of their market share number gathered by their Windows 8 Store ad network.

The numbers reveal, somewhat counter intuitively, that the Microsoft Surface has increased its share of the Windows 8 market, from 6% a month ago to 7.6% this month. This is despite the increase in the number of PCs running Windows 8 /RT from around 5000 to 7400 this month.

Adduplex notes that this may be due to the expanded distribution of the Surface to non-Microsoft stores.


The increase is despite Windows RT only being 9% of the Windows 8 market.  One can imagine with the release of the Surface Pro this percentage will only increase, leading to Microsoft giving real competition to the smaller OEMs.

If should be noted that the data is drawn from Windows 8 Store apps, so Windows 8 x86 desktops and laptops are likely underrepresented, making Microsoft’s share in reality a lot less.

Do our readers think Microsoft will end up selling a significant number of Windows 8 PCs and tablets and compete directly with their OEMs? Let us know below.

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