Microsoft steps up marketing in Brazil with Oprah-style give-aways

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Windows Phone has had a relatively good market share in Brazil, but this has come under strong pressure from Android, and dropping the popular Nokia brand name may be an additional factor.

This holiday season Microsoft has responded by stepping up their marketing spend, with regular TV ads and also giving away hundreds of Nokia Lumia 630 handsets at multiple shopping malls in Brazil.

The picture above is from the Caldeirão do Huck show on TV Globo, Brazil’s biggest TV channel, during which Microsoft gave away 410 Nokia Lumia 530 handsets.


On earlier shows the presenter also demonstrated the Nokia Lumia 730 selfie camera.

With Windows Phone’s market share halving between February 2013 and September 2014, who hope Microsoft’s strategy is enough to jump start sales.

It is not clear if this move is indicative of increased marketing spend globally, but UK is certainly seeing very regular Windows Phone ads.  What is the experience of our readers in other regions?

Thanks Vitor for the tip.

More about the topics: brazil, marketing, windows phone