Microsoft starts rolling out rebranded Windows Store in Windows 10

Last month, we reported that Microsoft’s rebranding the Windows Store. It’s now called the Microsoft Store, and it also has a new logo. The new Microsoft Store isn’t just about a new branding, it will also allow you to buy hardware and other products that are available from the online Microsoft Store. Microsoft has been testing the new Microsoft Store with Windows Insiders and Xbox Insiders for the past few weeks, but it’s now getting ready to roll the update to all users.

Firstly, Windows Insiders in the Release Preview ring are now getting a new update to the Windows Store app which introduces the Microsoft Store branding. And secondly, Microsoft has also updated Cortana in Windows 10 to reflect the new branding for all Creators Update with this month’s Patch Tuesday. Instead of referring to the Windows Store apps as a Trusted Windows Store app, Cortana now refers to them as — you guessed it — Trusted Microsoft Store apps. Weirdly, the new Microsoft Store update isn’t available to regular users running the Windows 10 Creators Update yet, so most users still have the Windows Store despite Cortana referring to it as the Microsoft Store. That should all be fixed once you upgrade to the Fall Creators Update though, and that starts rolling out tomorrow.

Thanks for the tips, Corbin B. and Jan R.