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Microsoft is currently in the process of rebranding the Windows Store to the Microsoft Store in Windows 10. The company recently started rolling out a new logo and name for the Windows Store in Windows 10, but the new Microsoft Store will have a lot of other things along with the new branding.
Redmond will soon enable the ability to buy hardware from the Microsoft Store in Windows 10. Right now, users can only download apps, games, books, movies, and TV shows from the Microsoft Store. But with a future update, users will also be able to purchase (most) hardware and other accessories that are available from the online Microsoft Store. This includes Microsoft’s own Surface hardware, Xbox One consoles, Windows Phone devices, Windows 10 laptops, tablets, and more. Microsoft will also offer third-party devices and accessories like the Fitbit fitness trackers and smartwatches. It’s important to note that Microsoft is already testing this feature on the Xbox One with Xbox Insiders.
The feature is not enabled on PCs and Mobile devices yet, but I was able to access the product pages and even buy some of the products. Just like any other products, buying or pre-ordering a hardware or accessory from the Microsoft Store will require you to verify using Windows Hello first. Once verified, the Microsoft Store will take you to the order page within the app which looks (and works) almost exactly like the purchasing experience on the online Microsoft Store. In fact, to test the feature out, I bought the Xbox One Media Remote and the order went through perfectly:
This is obviously a big step forward for the Microsoft/Windows Store, as it gives all Windows 10 users quick access to all of Microsoft’s latest hardware and products from its partners. It’s not clear when the new feature will be enabled for the public, but it’s possible Microsoft will start rolling it out along with the Windows 10 Fall Creators Update, which is set to release on the 17th of October.