Earlier this month at the Mobile World Congress 2015, Microsoft shared some new, interesting data for the Windows Phone Store. According to Microsoft, the number of active users of the Windows Phone Store has increased by 50% over the last year. The company also states that the users have access to 400,000 apps and games on the Windows Phone Store – which is up by 63% over the last 12 months. Furthermore, the company also states that, each of the users downloads an app every three days – and 105 apps/games on a device.
Microsoft has also announced that there has been a significant increase in the IAP (In-app purchases) revenue YoY. According to Microsoft, the IAP purchases revenue is growing even faster than the number of users – with an impressive 80% YoY growth.
Here’s a video of Microsoft’s MWC event which details more on the Windows Phone Store growth (at about 01:10 minutes into the video):
It’ll be interesting to see if universal apps improve the Windows Phone Store statistics when Windows 10 for Phones aka Windows Mobile 10 comes out. Until then, tell us what you think about the Windows Phone Store growth in the comment section below!