Microsoft places Copilot ads everywhere. This time, it's in a Meghan Trainor music video
"To the Moon" is a single for her upcoming "Timeless" album
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Key notes
- Meghan Trainor features Copilot in “To the Moon” music video
- Clear product placement showcases Copilot’s use in day-to-day life
- Microsoft heavily promotes Copilot, evident in Super Bowl ad and earning calls
Microsoft has no secret in pushing Copilot on everyone. We’ve seen it all: a big spot at the Super Bowl and another monotonous ad so horrendous that you wouldn’t believe Microsoft made it. But who would’ve thought that Meghan Trainor, out of everyone in the music industry, would be the first musician to ever feature Copilot in their music video?
The “All About That Bass” singer released “To the Moon” music video this week ahead of her upcoming “Timeless” LP release this summer. Skip forward to 0:28, and you’ll see the singer asking the Copilot app on iOS about signs of a secret spy.
It’s obvious product placement, and a clear use of how Copilot can be used in day-to-day life (well, we doubt anyone would just randomly ask how to spot a spy, but you get the idea.) You can even see a “special thanks” to Copilot at the end credits in a somewhat similar fashion to how ChatGPT appears at the end credits of Disney+ Hotstar’s Save the Tigers a little while ago.
The Redmond company, in fact, has been pushing big for Copilot. Why not? It’s one of the highest selling points of Windows 11 now besides Xbox sales after the Activision deal, to the point where it led to massive numbers in Microsoft’s recent earning calls.
Microsoft’s 1-minute Super Bowl ad was also a huge success. Besides millions of TV viewers during the main event where the Kansas City Chiefs won, the video has amassed at least 16.6 million views on YouTube at the time of this writing.
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