Microsoft Partners With The Hunger Games To Promote Internet Explorer

2 min. read

Published on April 15, 2013

published on April 15, 2013

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Microsoft has partnered with the blockbuster The Hunger Games franchise to bring a new experience for its fans and movie lovers. To promote The Hunger Games: Catching Fire, set for release November 22, The Hunger Games Explorer will act as an go-to destination and hub online for fans to get all the latest on The Hunger Games franchise in an interactive and rich experience.

Starting tonight with the global launch of The Hunger Games: Catching Fire trailer, fans can now visit The Hunger Games Explorer to be immersed in this world, track every development of The Hunger Games: Catching Fire, including tweets, exclusive images and videos, and then share their thoughts and excitement with others around the world creating a global conversation. The Hunger Games Explorer lets fans explore the online world of The Hunger Games in a way they’ve never be able to before.

“We have the best fans in the world, and starting tonight they have a home on the web where they can be a part of The Hunger Games experience and contribute to the excitement for The Hunger Games: Catching Fire,” said Danielle De Palma, senior vice president digital marketing, Lionsgate. “The Hunger Games Explorer is not only a place for fans to spark the conversation around Catching Fire, it is also a destination for us to continue to provide fans with new content, experiences and unprecedented behind the scenes access.”