Microsoft Opens Up Cross-Platform Advertising On MSN Apps To Its Brand And Agency Partners


Following the launch of re-imagined MSN website, Microsoft made MSN Apps available on iOS, Android and Amazon devices. MSN suite of apps includes News, Weather, Sports, Money, Health & Fitness and Food & Drink on the Web, Windows devices, Windows Phones, iPads, Android phones and tablets, Amazon Kindle Fire and Amazon Fire Phone.

All of these apps are free till now and Microsoft used its advertising space for itself. Today, Microsoft announced that they are opening up MSN Apps to their brand and agency partners, providing them with a new, cross-platform opportunity to reach and engage their target audience.

Beginning today, advertising experiences on the MSN Apps can be purchased across 24 markets*, with standardized ad sizes – 320 x 50 for phones and 300 x 250 for tablets – simplifying the process of purchasing cross-platform inventory. And now, MSN Apps for iOS and Android are also available to extend Microsoft’s multi-screen advertising offering.

Built with a beautiful, immersive interface and unprecedented breadth of content from over 1,000 publishing partners – from the big media brands to niche, specialized players – MSN Apps allow advertisers to tap into the deep, high quality experience that open up a universe of aggregated content extracted from across the web.

Moreover, MSN Apps allow consumers to customize their MSN experience once, with their preferred settings syncing across devices. Advertisers have a unique opportunity to reach their audience in the right context and mindset, with targeted advertising across multiple screens and platforms.

This advertising in MSN Apps is available from 7th January in the following markets: Australia, Austria, Brazil, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, Portugal, Russia, Spain, Sweden, Switzerland, United Kingdom and United States.

Source: Microsoft

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