Microsoft had plans to acquire Spotify
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A new book “Spotify Untold” was recently released in Sweden, this book tells the story of Spotify’s rise from a small start-up to the biggest music streaming company in the world. This book has revealed several new information about Spotify. For example, Spotify had plans to enter video streaming market to compete with Netflix and others. It even created an entirely new file format called Spotify Video that will allow buffer free streaming. Spotify also had plans to release a streaming stick like Fire TV that support Spotify streaming services.
This book also revealed that Microsoft had plans to acquire Spotify, but there is no information on when this happened. Microsoft had its own music streaming platform called Groove Music and it was killed in early 2018. At that time, Microsoft even partnered with Spotify to allow Groove Music Pass subscribers to easily transition existing music collections and playlists to Spotify with a few clicks. Microsoft also offered a 60-day free trial of Spotify Premium to select Groove Music customers.
After becoming a dominant streaming platform, according this “Spotify Untold” book, Spotify even came close to buying Tidal and SoundCloud. You can read an excerpt from this book from the source link below.
Source: Variety
