Microsoft has implemented Netsize’s carrier billing in the Windows Phone Store, which should extend carrier billing from 56 carriers in 34 countries to as much as 160 carriers in 50 countries, according to Netsize.
Google has carrier billing on only 40 carriers in 21 countries, while Apple does not offer carrier billing at all.
A study by Juniper Research said app stores that offer integrated carrier billing solutions have seen a five-to-six-fold increase in conversion rates compared with credit card billing, as well as an increase in average transaction
“Optimising the Windows Phone Store experience for customers and developers is a key priority for Microsoft,” said Todd Brix, general manager for Windows Phone Store at Microsoft. “Netsize offers extensive network coverage around the world and a strong platform infrastructure, providing the Windows Phone Store with more payment options for customers, and higher payment conversion rates for developers.“