Microsoft Entertainment and Devices Division re-org in the offing

Shake up The Wall Street Journal reports that Microsoft is soon to undertake a major re-organization of their Entertainment and Devices Division, the home of Windows Phone, Zune and the XBox 360.

Apparently in part precipitated by the likely departure of J Allard, CTO of the group, the division’s poor performance against rivals Apple and Google could see a much wider reshuffling of responsibilities in the area, with Wall Street Journal suggesting even Robbie Bach, President for the group, may be at risk.

Devices have become an expected front in the OS war, after Microsoft successfully fended off challenges in the desktop, netbook and server front from OS’s like Linux and  OSX.

Hopefully the re-organization would be a sign of a renewed focus by Microsoft, and also hopefully it will not result in another lengthy delay while Microsoft reboots all its efforts.

Read more at Wall Street Journal here.


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