Microsoft downplaying Tango

imageWhile we knew about Tango since June 2011, unlike Mango the words never actually crossed the lips of any Microsoft officials, and now Microsoft has even squashed the “Windows Phone 7.5 Refresh” rumour that has been going round, telling Pocketnow:

There is no new name. Yes it is an update that you could call a “refresh” and there will be higher build numbers, but it’s still going to be called “Windows Phone 7.5”

AAWP has Aaron Woodman saying:

You can think of it as an optimisation or a refresh. I’ve called it a refresh, but that’s not an official title. The end result is Windows Phone 7.5.

This is in stark contrast to Mango, which was well publicised by Microsoft, and even NoDo, and despite the code named being well used in the internet media.

Of course unlike those two OS updates there has not been a concerted effort my Microsoft to push out the updates to all Windows Phones.  In fact after Mango Microsoft has been slacking pretty badly in the update department.

And that is likely why Microsoft is downplaying Tango, which does bring improvements and bug fixes (such as the SMS of Death fix) besides the low-end memory management improvements. If Tango is seen as a milestone update (like NoDo or Mango) expectations and demand for a concerted roll-out would be high, and low sales likely lost Microsoft any clout it had to get carriers to cooperate with such a roll-out.

Do our readers think Microsoft is downplaying Tango on purpose? Let us know below.

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