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Speaking at Fortune Brainstorm Tech conference, Satya Nadella revealed Microsoft’s plans to take on Amazon Web Services in the world of startups. We all know that Microsoft Azure is now competing well against AWS in both PAAS and IAAS. But, Microsoft Azure’s growth is mainly because of Enterprises who are already a Microsoft customer. Hundreds of startups still rely on Amazon for building their product, the problem here is that they don’t even consider Microsoft Azure due to perception issues. Satya exactly spoke about it at the conference. He spoke that Microsoft faces two challenges in reaching out to startups, one is a perception issue and the other is selection bias. He said that a startup even if they use Amazon Web Services, can also use Azure’s Active Directory, there’s also single-sign-on—another identity management service—for Microsoft’s Office 365, startups can use Microsoft’s cloud-based machine learning services to perform advanced predictive analytics while using another cloud provider.
There’s more. , Nadella said. The hope is that entrepreneurs will start dabbling with various pieces of Microsoft’s offerings, even as they use a competitor’s service. “One of the reasons I want to construct our API’s and services is so that its not an all-or-nothing thing,”
He also highlighted the Microsoft’s existing reputation in that community that Microsoft Azure is “only a .NET Windows shop,” while Azure supports Linux and “pretty much every platform.” Microsoft will be taking this message boldly to all the startups and it will be a top priority for us.