Microsoft boosts Microsoft Store performance in latest Insider update

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Pradeep Viswav

Software and Services Expert

Microsoft

1 min. read

Updated on November 4, 2025

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Microsoft has released a significantly faster version of its Microsoft Store app to Windows Insiders. The update (v22403) delivers major performance improvements across the board, including much quicker launch times and faster-loading product pages.

Key Improvements:

Splash Screen Skipping: Users can now bypass the splash screen in most scenarios, accelerating app launch.
40% Faster Product Pages: Product listings now load significantly quicker for streamlined browsing.
Optimized ‘Buy’ Button: The purchase process has been refined, with the ‘Buy’ button appearing approximately 1.5 times faster.

Microsoft emphasizes the overall smoothness of the new Microsoft Store, thanks to changes in splash screen management and launch processes.

The updated Microsoft Store is currently rolling out to Windows Insiders in the Canary and Dev channels. General availability is expected soon.

We just started rolling out a new version of the #MicrosoftStore to #Windows Insiders featuring some major performance improvements. The splash screen can now be entirely skipped in most cases and launching the app feels a lot faster! Try it out and let us know what you think! ? pic.twitter.com/5ZG2iCcsOH

— Sergio Pedri (@SergioPedri) April 3, 2024