You can now automatically distribute a single daily budget across all campaigns or across a subgroup of campaigns within your Bing Ads account. Microsoft yesterday announced this new feature called Shared Budgets to simplify how you manage your daily budget.
Benefits of Using Shared Budget
- Have a single budget that can be used by all campaigns under or by a subgroup of campaigns under an account.
- Reduce time spent manually calculating how to allocate budget individually amongst a significant number of campaigns.
- Optimize your unutilized budget by having Bing Ads automatically allocate remaining budget to campaigns that are performing well.
If you’d like to have early access to Shared Budget, participate in the pilot by emailing email@example.com or by contacting your Account Manager.